Following its highly successful launch last year, Commercial Kitchen, organised by Diversified Communications UK, has been named as a finalist in the Exhibition News Awards 2017.
The event is up for ‘Best Trade Show Marketing Campaign’ – the first Diversified UK launch to be shortlisted in this category.
Attracting over 1,700 attendees to its first edition at the NEC Birmingham last June, including many of the biggest catering equipment purchasers and specifiers from across the foodservice sector, has already won it widespread support. Over 50% of exhibitors rebooked stands before the end of the show, and 85% of visitors said that they planned to attend again in 2017. Now it’s hoping to score top marks with the EN Awards judges too.
Commercial Kitchen’s award submission to the EN Awards was backed by glowing testimonials from satisfied exhibitors like Kate Brooman, marketing & media manager at Unox UK:
“Commercial Kitchen is exactly the kind of show our industry needed. With the focus being purely on catering equipment it attracted high quality visitors and we found it to be extremely successful,” comments Brooman.
“At long last a trade show where the right companies are exhibiting and the right people are attending – really great,” says Patrick L Bray, MD of Regale Microwave Ovens.
“Diversified’s marketing pre, and then around the show, was first class,” says Steve Loughton, Director UK & Ireland at Hoshizaki UK.
While ‘amazing’, ‘relevant’, ‘focussed’, ‘worthwhile’ and ‘innovative’ are just some of the words visitors used to describe the show.
“Great show, I really enjoyed it. It is always important to keep up-to-date with industry improvements and innovations. Commercial Kitchen was a focused show and I was able to network with new and innovative suppliers for the future roll out of our restaurants,” says Jon Parry, Construction Manager at YO! Sushi.
“As a launch event, we knew that attracting the right quality of visitor to Commercial Kitchen was key to the show’s success. We had a strong concept that was born directly out of a need from the industry, but creating awareness of that event and getting the right visitors and exhibitors to attend took a lot of research, planning and implementation,” says Nina Jones, Commercial Kitchen’s marketing manager.
“And it paid off! Our highly-targeted marketing campaign, alongside the support of key industry associations and publications, attracted a quality senior buyer audience, with 36% of visitors responsible for an annual spend in excess of £500,000, and 10% of these over £5 million.
“Feedback from exhibitors and visitors following the show has been phenomenal, and we’re excited to build on this for the show’s second edition on 6-7 June. The fact that we do everything in-house – from marketing, design and PR – makes this nomination a fantastic achievement,” she says.
“We’re delighted to be shortlisted for the prestigious ‘Best Marketing Campaign’ at the EN awards,” agrees Commercial Kitchen’s group event director Chris Brazier.
“Launch shows can be tricky but with our tireless marketing team working in partnership with the industry, together, they created a supremely-targeted campaign for Commercial Kitchen – the only annual show completely dedicated to commercial kitchen equipment and the decision makers that buy it. Huge thanks must go to CEDA and all our association partners, media partners, visitors, and our innovative exhibitors that played such a huge part in the success of the launch,” he says.
Commercial Kitchen returns to the NEC Birmingham on 6-7 June. Show features include a free two-day seminar programme, the Innovation Challenge Awards, and CEDA Design Gallery.
The annual EN Awards recognises achievements by organisers, venues, suppliers and contractors across the exhibitions industry. This year’s winners are to be announced at a dedicated awards ceremony at ICC Capital Hall at ExCeL London on 30 March.
For further information, and to register to attend Commercial Kitchen, please visit www.commercialkitchenshow.co.uk and enter priority code CK10 (direct link: https://registration.n200.com/survey/3d80hw89gt3j0?actioncode=CK10).
Media enquiries & press pass requests:
Please apply for press accreditation via this link: https://registration.n200.com/survey/31mz689iocgej
Emma-Louise Jones, Head of PR
t: +44 (0)1273 645134
Exhibitor enquiries to:
Chris Brazier, Group Event Director
t: +44 (0)1273 645123
Simon Watkins, Sales Manager
t: +44 (0)1273 645155
Show images (more available on request):
Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough and Nailsworth. Diversified UK’s food portfolio includes Commercial Kitchen; lunch!; Casual Dining; Casual Dining Restaurant & Pub Awards; Natural Food Show at Natural & Organic Products Europe; Natural and Organic Awards; and Nordic Organic Food Fair in Malmö, Sweden (co–located with Natural Products Scandinavia). For more information, visit: www.divcom.co.uk.
Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face–to–face events, digital and print publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries. For more information, visit: www.divcom.com.