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Our next day in the life post introduces Caroline Hobden, who works from home and in the Cotswold’s office as an event director for GEO Business. Here she shares the best part of her role, what it’s like to work for Diversified, and the highlight of her career so far. 


Tell us a bit about your background before Diversified

I have been working in events since I left university 17 years ago.  I got a job working in London for PGI Spearhead (which became Reed Exhibitions when we were bought a few years later) as an operations executive. In my five years there I was fortunate enough to work on a variety of shows, in several different countries (including Azerbaijan!) progressing to event manager.  It was there that I met Versha and Cheri, and when Versha moved to the Cotswolds ten years ago and set up Intelligent Exhibitions, she invited us to come along too.

How do you get to work in the morning?

I walk down the stairs as I work from home!  I should just point out that I have to wrestle with two small children first, getting them fed, dressed and into school by 8:45am then back to my desk by 9am, so it really isn’t as luxurious as it sounds.

Is there such a thing as a typical day for you? If so, what’s it like?

When I am not out meeting clients, going to the office in the Cotswolds or going to other shows,  I like to check my emails, check my project plan to arrange my day and then speak to the sales team to have a quick catch up.  I spend a large part of my day on the phone talking – I am surprised I don’t lose my voice more!  My day also rarely finishes at 5pm as I tend to go back to my desk once the children are asleep – a downside of working from home.

What do you do for lunch?

I have a very bad habit of not getting up from my desk enough during the day, which is probably why I have astronomical chiropractor bills!! So lunch is usually late into the afternoon and normally includes left-overs from the fridge whilst sat at my desk.

What’s the best part of your Job?

Going onsite, without a doubt.  I love the excitement of being at the show you have put your blood, sweat and tears into over the past 12 months, it makes it all worthwhile.  Working with the most dedicated and hard-working team is also hard to beat.

What’s the best thing about working at Diversified?

Being made to feel so welcome by the Divcom family.  Diversified bought Intelligent Exhibitions four years ago and the transition has been incredibly smooth.  Diversified also throw excellent Christmas parties!

What are your hobbies/interests outside work?

I love sport, but most of my free time is dedicated to ferrying my children around – perhaps my next job could be an Uber driver, I feel like I am more than qualified.

If you weren’t in this role, what job would you do?

Apart from being an Uber driver, I think I would go back to my roots and do something creative – graphic design or web design perhaps

Are you an early riser or a night owl?

I am definitely a night owl and have been known to do my best work at 2am.

What’s the highlight of your career so far?

Launching Ocean Business in ten months, back in 2007.  There has always been something magical about that show, and whilst it drains us all physically and mentally, we absolutely love it.

What do you want to achieve in the next 5 years?

I would love to see GEO Business become more established whilst developing other shows in our portfolio.

GEO Business returns to Business Design Centre on 22-23 May 2018. For more information please visit: http://geobusinessshow.com/