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The international showcase that the Scandinavian natural and organic products industry had been waiting for, Natural Products Scandinavia’s inaugural event in Malmö, Sweden, has been hailed a big success.  Taking place earlier this month on 14-15 October, the show enjoyed an enthusiastic reception from its 2,009 attendees, who travelled from all across Sweden, Denmark, Iceland, Finland, and Norway for the launch.

With 93% of visitors rating the show as excellent/good, Carsten Holm, managing director of Diversified UK, is delighted with how successfully the new event has been received:  “In 25 years of organising trade shows this is, without doubt, the most successful launch I’ve been involved with.  I’ve no doubt that Natural Products Scandinavia will go on to further establish itself as the essential event on the international calendar – not just for the Nordic region but as a truly world-class international trade show.”

To read the full post-show press release, please visit