Diversified Communications, publishers of Natural Products News, have today announced that they will cease publication of the printed version of the monthly magazine, with immediate effect.
Natural Products was launched 30 years ago, as a high quality, intelligent, editorially independent magazine for the growing health food sector, leading to the launch of Natural & Organic Products Europe, which went on to become one of the most successful international trade shows for the sector.
The publishers state that the reason for stopping producing the printed version, is due to significant changes in the marketing landscape, with advertisers increasingly moving to digital formats, including social media, as well as marketing budgets being impacted by the uncertainties experienced across the economy.
Commenting on the announcement, Carsten Holm, Managing Director of Diversified, said; “This has been a very difficult decision to make but we are finding that our advertisers want to reach a broader target audience than that which we can achieve with a traditional printed, sector specific publication. We are incredibly grateful for the support we have received over the past 30 years but we are not immune to the outside factors affecting everyone in publishing, and after several difficult years of increasing costs and falling revenues, the decision has unfortunately been forced upon us”
Natural Products will continue as an online platform with Natural Products Online. “This follows similar moves from print to online in other sectors, giving us the opportunity to provide news stories and press releases, as well as some original content, in a digital format. It will also feature a fortnightly newsletter, to keep everyone up to date with the latest developments in our sector and will, of course, provide a platform for advertisers wishing to promote their products to the industry”.
The decision to cease the printed publication of Natural Products Magazine does not impact on Diversified Communication’s successful tradeshows in the sector, including Natural & Organic Products Europe, Nordic Organic Food Fair, Eco Living Scandinavia, Organic Food Iberia, Eco Living Iberia and Naturally Good, which continue to enjoy strong support from both exhibitors and visitors, and which will continue to provide the annual meeting place for the industry with a stronger marketing campaign than ever.
ENDS